Time is Money

More than 50% of Belgian entrepreneurs don’t have their income well enough insured. Not because they are not aware of the importance of financial protection but because they simply don't take the time to talk about the possibilities with a financial advisor. They rather spend their time growing their businesses or with their loved ones. And can you blame them ?

The billable salestalk

Come talk to one of the Delta Lloyd brokers and you can bill Delta Lloyd for the time spent. But… it went even further. The campaign was announced with billable DM’s, billable prints and billable banners. All media lead to the campaign website on which independents could arrange a meeting.

The website

The website shows an animated version of a salestalk. In fact, by scrolling up or down the page, you control the timeline of the animation yourself. See for yourself: