All you need is snow

At the start of 2013, KPN wanted to enter the market with revolutionary product where digital TV, fixed line and internet would be offered through a completely new à la carte system:

A simple triple play base package offering the things people use mostly:

• 30Mb internet access with unlimited downloads
• unlimited phone calls at peak time and during weekends
• a base TV package with 32 digital TV channels with video on demand

Available extras people can pay (little) for in order to complete the total offering

• digital TV channels (in a bouquet or chain specific)
• extensions on one of the three products

Since you only pay for what you get, it makes the product extreme good value for money. It is also a smart proposition since it offers great base package that people can customize.

The new brand would be offered via the website or in BASE shops or ALLO telecom shops.

EDIT: (unfortunately, SNOW is no longer on the market)